The stories of Arabia lie beyond the roads, off-roaders take the toughest terrains to re-discover them, but the adventures remain unmapped. The Challenge was to leverage this opportunity and own the off-roading space in the region.
We created both IOS and Android apps that enable users to explore new territories by road and record their routes for others to follow. The app allows users to record routes in both online/offline mode, follow routes created by others, follow friends and other prominent off-roaders using a custom off-road social network, add pictures and comments on others routes and pictures, send SOS messages when users need help. The app also features achievements and badges thus exciting users to use the app more.