Red Tag

CHALLENGE

RedTag is one of the leading value fashion and lifestyle stores in the Middle East and Asia, with over 160 stores across the region. With an existing offline loyalty program powered by a points management system in Capillary CRM, the challenge was to digitise the existing loyalty program in order to further engage with customers even when they are not in their stores.

SOLUTION

• Mobiiworld designed and built native iOS and Android apps.
• Introduced a virtual card system in the app with the direct integration to Capillary CRM for user points.
• Users can view their tier and their purchase history in the app.
• Data analytics and funnels integrated for the data.
• AI based secret offers for members.
• 1.2 million registered users.