Philadelphia App

Philadelphia

CHALLENGE

Philly cheese wanted to launch a campaign that focused on strengthening their position as a breakfast cheese. This was to be communicated in a fun and engaging way.

SOLUTION

We created an engaging interactive app that enabled users to create personalised breakfast items using a combination of various ingredients (different kinds of bread, toppings, etc…), and save them in their breakfast planner..

The app was very interactive and encouraged user to experiment with the app by dragging and dropping the ingredients. The app also allowed the users to share these on their social media accounts.

GEEKY DETAILS :

  • Interactive menu selection for new products.
  • Native Facebook integration with Facebook App web integration
  • Drag and Drop functionality for choosing ingredients.
  • Dynamic image generation for customized breakfast items.
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