Philly cheese wanted to launch a campaign that focused on strengthening their position as a breakfast cheese. This was to be communicated in a fun and engaging way.
We created an engaging interactive app that enabled users to create personalised breakfast items using a combination of various ingredients (different kinds of bread, toppings, etc…), and save them in their breakfast planner..
The app was very interactive and encouraged user to experiment with the app by dragging and dropping the ingredients. The app also allowed the users to share these on their social media accounts.